You’re Already Rare

Selena Gomez once said “I promise you that each and every one of you is made to be who you are and that’s what’s so attractive and beautiful.”

Everyone’s journey to self acceptance is full of ups and downs - as the best journeys are. It’s a journey with a winding story that deserves to be heard. And Sephora is that safe space for people to express themselves.

With a unique opportunity to partner with Rare, Sephora empowers people to meet their true rare selves and to share it with others.