In the US, women players are paid on average 19x less than their male counterparts.
In 2019, the men’s MLS had 8x more sponsors than the women’s NWSL.
As one of the only three NWSL sponsors, Budweiser wanted to change that.
In order to close the pay gap, we had to address the sponsorship gap.
Budweiser introduces: The Future Official Sponsors of the NWSL.

Canne Lion: Gold | Ent. for Sports / Fan Engagement
Canne Lion: Gold | Social & Influencer / Partnerships
Canne Lion: Bronze | Social & Influencer / Social Purpose
Canne Lion: Bronze | Direct / Use of Social
Canne Lion: ShortList | Glass Lion for Change

D&AD: Graphite Pencil | Direct / Integrated 2021
D&AD: Graphite Pencil | Digital / Integrated
D&AD: Wood Pencil | Impact / Advertising / Brands
D&AD: Wood Pencil | Digital / Social
D&AD: Wood Pencil | Integrated / Large Business
D&AD: Wood Pencil | Media / Integrated

Clio Sports: Grand Clio | Integrated
Clio Sports: Grand Clio | Social Media
Clio Sports: Grand Clio | Partnerships / Sponsorships
Clio Sports: Gold | Direct / Print
Clio Sports: Gold | Public Relations
Clio Sports: Silver | Social Good
Clio: Gold | Creative Effectiveness
Clio: Silver | Branded Entertainment & Content
Clio: Silver | Public Relations
Clio: Silver | Social Media
Clio: Bronze | Digital/Mobile
Clio: Bronze | Direct
Clio: Bronze | Partnerships & Collaborations